opic summary: Knowledge management has caused tremendous changes in management issues in the modern age. Knowledge management seeks the achievement of knowledge, wisdom and the value-added experiences..
Competency Management in a System of Providing Competitive Resistance of Iranian Commercial Banks

Abstract: Purpose. The purpose of the article is to describe competency management as intangible
assets of commercial banks and a major factor of dynamic development of financial services
organizations. Intangible assets have a great impact on creating and offering products and services of
commercial banks by providing an additional distinctive value to a customer in a way that potential
competitors do not. These assets also provide considerable cost reduction, increase in service
quality, customer loyalty and capability to sustain competitive resistance in the long run.
Design/methodology/approach. The article is based on the following concepts: financial globalization,
servicization, discourse of synergetic approach, developmentalism discourse, theory of financial
economy, competence-based approach. Argumentation of theses and conclusions were performed
on a basis of experimental observation, model building and system analysis application. Findings.
Competitive resistance of commercial banks depends on their capability of providing competitive
banking products and services connected with real and potential opportunity to invest in development of
an intellectual and human capital, retraining of specialists, enhancement of key business processes,
servicization and development of customer equity. Implementation of competitive resistance model of
development on the basis of competency management allows balancing disadvantages of other
competitiveness factors, reducing dependence on market fluctuations, uncertainty of economy and
imbalances of financial globalization. Practical Implications. It is impossible to take a challenge of rise the
level of education and competitive ability of national banks by arranging some sporadic courses
focused only on so-called corporate education. The results of the research of competency
management in competitive resistance of commercial banks would be up-to-date for universities and
business schools as well as financial services organizations. By hiring one or two well-educated
and advanced-trained professionals (and even promising interns as a prospective company’s
members) instead of a team of steady performed people with the lack of “soft skills’ will help
business environment to cut the costs efficiently without sharp downsizing which is extremely important
for intensive economic development. Social implications. The article also considers some social
implications in the tideway of importance of human potential development, professional training and
up skilling of specialists in the conditions of sustainable development and interaction between
business and education. Some findings of the article provide additional sources of competitiveness for
financial services organizations assuming intangible assets development and effective competency
management rather than focusing on capital-based factors of competitiveness. Originality/value of the
article considers the impact of competency management on providing of competitive resistance of
commercial banks. The article has the potential value to business because of the discussion of
possibility of shifting to sustainable development involving human assets in order to provide
competitiveness and prevent operation risk. Also, the article has the value to universities and
business schools because of the constantly changing requirements from business to education system
to fulfill
the needed co