Introduction

Take a look a most postings for online marketers and you will see at least one of the following job responsibilities and requirements: Digital Marketing, Internet Marketing, marketing management, strategic planning, business solutions, social networks, search engine marketing campaigns, email marketing campaigns, customer relationship management. Students enrolled in this course can upon completion of the course, work for organizations of varying sizes and industries around the globe, as independent contractors/freelancers, or employees of small, medium or large businesses.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Integrated Marketing Strategies
• Market Research
• Promotional Tools 
• Sales Strategies
• Public Relations
• Consumer Trends
• Media Platforms
• Marketing & Communications
• Event Management
• Marketing Management
• Leadership
• Planning & Development

CAREER OPPORTUNITIES

Whether self-employed, or working for small, medium or large businesses and corporations, possessing online marketing skill sets can prepare one for several roles within the marketing field such as a marketing manager; sales and marketing managers; web marketing manager; marketing consultant; and, marketing analyst, for example.