Introduction

Students enrolled in Canada Business Management College’s Publishing Business course will learn standard techniques and publishing formats inherent in today’s publishing industry. From novels, technical documentation, marketing materials and other types of document design and formatting, students enrolled in this course can expect to learn the following through publishing industry-specific topics such as:

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Digital Publishing
• Bookselling
• Public relations
• Publicity
• Marketing and Promotional Materials
• Advertising and Sales
• Publishing Platforms
• Publishing formats
• Protecting your work
• Career Management
• Publishing Ethics
• Principles of Publishing
• Brick-and-mortar publishing

CAREER OPPORTUNITIES (including but not limited to)

• Writer
• Editor
• Advertising Copywriter
• Media Buyer
• Media Planner
• Commission Editor
• Bookseller
• Art Editor
• Editorial Photographer
• Online Editor
• Business Writer
• Marketing Specialist
• Production Manager
• Product Manager
• Sales Manager
• Territory Sales Manager
• Strategic Planner
• Graphic Designer
• Web Designer
• Advertising Account Executive
• Account Planner
• Copy Editor