Introduction

Students enrolled in Canada Business Management College’s Marketing course will learn hands-on theory and practical knowledge immediately applicable to the current positions and employment/career goals. From marketing and communication, retail merchandising, market research and analyst, brand and product management, students equip themselves with knowledge and standard, experiential industry techniques to master the art of marketing on domestic and international levels.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Marketing Communications
• Merchandising
• Market Research
• Brand and Product Management
• Digital Marketing
• Relationship Marketing
• Integrated Marketing
• Strategic Communications Management
• Marketing Analysis
• Public Relations Management
• Social & Digital Media Tools
• Consumer Trends & Behaviour
• Project Management
• Customer Relations Management
• B2B (Business to Business)

CAREER OPPORTUNITIES

• Advertising Manager
• Market Researcher (Director, Manager, Supervisor, Analyst)
• Account Coordinator
• Brand Manager
• Product Manager
• Media Buyer
• Media Coordinator
• Account Executive
• Account Manger
• Advertising Sales Director