Introduction

Optimize your search visibility and drive website traffic using high-impact content marketing strategies.

YOUR IMMEDIATE TAKEAWAY
Build your business by leveraging your current content 
Develop original, relevant content to attract your target audience 
Boost leads and sales by engaging more customers and prospects
Now, more than ever, content is king. By understanding the ins and outs of content marketing you will discover the best ways to drive and increase traffic to your website. 

With Google constantly changing its search engine algorithms, content marketing is the clearest route to increasing your website traffic. In this 2-day course, you will get a handle on why people share information, how they share it and how you can take advantage of this. These insights will enable you to use content marketing to increase your site’s appeal and thereby improve your results. 

You will develop and refine your content marketing strategy by brainstorming ideas and content for blog posts, webinars, web copy, email blasts and more. Through hands-on activities and case studies, you will leave with fresh ideas and content you can apply immediately.

How You Will Benefit

Understand how to incorporate content marketing into your marketing efforts 
Utilize SEO principles and practices so people will find you easily 
Publish your content and engage prospects and customers 
Find out what content your customers really want–not what you think they want 
Deliver that content and watch your website traffic increase 
Track your results accurately 
Explore how to use social media to better and more efficiently communicate with your networks
What You Will Cover

Discovering the importance of consistency 
Looking into keyword strategies 
Exploring various types of content marketing including email, blogs, video, webinars and published works 
Studying SEO tips, tricks and best practices 
Leveraging your current content by reusing and repurposing, not repeating 
Optimizing your content by understanding its purpose and role in the sales cycle 
Connecting with your target audience by creating the right content 
Discovering what resources you need to manage and sustain your content marketing initiatives 
Measuring your successes and failures
Who Should Attend

Marketing managers, product managers, brand managers, CMOs web content managers, web developers and copywriters who want to see stronger results from their content marketing efforts.
Special Feature

Participants are strongly advised to bring a laptop to the seminar.