Introduction

Using real-world scenarios students learn how to manage multiple business accounts of fictitious organizations spanning the gamut of the professional services business world. The course concludes with student acquiring an account with a real-world organization and managing that account. A practical write-up of students’ experiences is required prior to the close of the course, and will determine successful completion of the course and course objectives.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Sustainable Business Development
• Business Account Acquisition
• Account Evaluation
• Training & Development
• Strategic Planning
• Program Selection
• Interpersonal Communication
• Professional / Business Communication
• SMART goals and objectives setting (short- and long-term)

CAREER OPPORTUNITIES (including but not limited to)

• Client Relations Management
• Account Supervisor
• Account Executive
• HR Recruiter
• Creative
• Business Development (Manager, Assistant, Specialist)
• Marketing
• Product Managers
• SME Business
• District Management
• Sales & Promotion Management
• Training & Development