Introduction

An advanced marketing course that delves into the realm of strategic marketing as explores in greater depth consumer behavior, international marketing management, global / business communications, and product and services planning and development.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Crisis Management
• Corporate Social Responsibility and Sustainability
• Brand Management
• Reputation Management
• Strategic Market Research Analysis
• Global Communications Management
• International Marketing
• Market Research
• Crisis Communications
• Strategic Management
• Product and Service Development
• Business-to-Business (B2B)
• Business-to-Consumer (B2C
• Consumer-to-Consumer (Human-to-Human (H2H))

CAREER OPPORTUNITIES (including but not limited to)

• Director, Strategic Marketing
• Strategic Marketing Manager
• VP, Strategic Marketing
• Strategic Marketing Analyst
• Global Strategic Marketing
• Marketing Communications
• Advertising and Event Promotions
• Public Relations
• Digital Strategy & Marketing
• Strategy Analyst
• Strategic Business Development Manager
• Marketing Strategist
• Search Engine Marketing
• Digital Marketer
• Market Research Analyst
• Brand Strategy
• Business Communications Specialist