Course Summary

Today's world is the world of media, and media has affected everything since it has crawled into our lives.
Media is a means of notification and communication between businesses and their target market. Therefore,
business activists have always been thinking about using media to establish relationships with customers and audiences. Such as the case with other books in the "Smart Business" series, in this book, the topic is considered using a smart view from various perspectives. This book teaches you to adopt the same view and apply the best method according to your peculiar circumstances. Hence, you first get to know various types of media. Then, you learn about media relations action steps, and eventually, types of media relations strategies are presented to you in details.